Research conducted to address various communications and marketing issues:

• Generate publicity with survey findings that reflect corporate
   or brand image

• Improve products and services by monitoring brand perceptions
  and usage

• Enhance events and conferences by obtaining attendee feedback
  and direction for future

• Provide editorial online and print content with newsworthy
  survey results

• Win new accounts through research showing understanding
  of prospects' business

• Increase communications effectiveness by testing reactions
  to messages and concepts

• Build brands by creating, evaluating and refining optimal
  positioning strategy

• Develop corporate identity by researching and selecting best company name, logo

• Understand public opinion by tracking current awareness, attitudes on key issues

• Assess most viable options in new product launches and line extensions

• Identify competitive advantage through analysis of competitors' performance

• Uncover emerging consumer and market trends and determine impact on company or brand

• Support sales and marketing efforts by providing research conducted among target customers