Research conducted to address various communications
and marketing issues:
• Generate publicity with survey
findings that reflect corporate or brand image
• Win new accounts through research
showing understanding of prospects' business
• Increase communications effectiveness
by testing reactions to public relations and advertising messages
and concepts among target audience
• Monitor and analyze press coverage
of company, brand or issue
• Measure appeal of special events
and celebrity or athlete spokespersons
• Build brands by creating, evaluating and refining optimal positioning
strategy
• Enhance corporate identity by
researching and selecting best company name, logo
• Understand public opinion by
tracking existing awareness, attitudes on key issues
• Assess most viable options in
new product launches and line extensions
• Identify competitive advantage
through analysis of competitors' performance
• Uncover emerging consumer trends
and determine impact on company or brand
• Support sales force by providing
research conducted among target customers
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